Insights

How to write better headlines

In an age of information overload, a strong headline is your first (and sometimes only) chance to grab your readers’ attention. It doesn’t matter how well-researched or thought-out your article might be. If the headline isn’t captivating, then it’s unlikely to get clicks. So, how can you write better headlines that stand out from the crowd? 1. Use specific numbers Read more…

By Clara, ago

Editing and proofreading: What’s the difference?

Whether you’re writing blog posts, marketing copy or press releases, understanding the difference between editing and proofreading can make all the difference. Both stages are essential to the writing and publishing process, but people often use the words interchangeably. And, while they both require a careful eye and close attention to detail, there are some key differences between them.  What Read more…

By Clara, ago