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Editing and proofreading: What’s the difference?

Editing and proofreading are essential steps in the writing and publishing process, but people often use the words interchangeably. While both require careful consideration and reading of the copy, there are some notable differences between them.  So, what’s editing all about? Editing addresses the core features of writing, such as clarity and sentence structure. It’s usually the first step in Read more…

9 ways to write better headlines

The intention of a headline is to capture attention and encourage onward reading. But with so much online content vying for clicks, how can you make your headlines stand out from the crowd?  The following writing tips will help you craft headlines that work. Learn how to use numbers, emotions, questions and more to create headlines that are impossible to Read more…

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